Links through history? Parasocial with monarchs? (Kudos to BL) What is it that is key? Mundane moments? Magazines sufficient? Halo effect: rooted in confabulation - you like X so you hyperstition up reasons for you to like X --- In some ways this one is now an old, well-known one, but it's also interesting to reflect back on how the discourse around it shaped up and evolved over time.